With the purchase of Strikeforce by Zuffa, sponsors felt the squeeze as Strikeforce imposed the same fee (or tax) as the UFC does with its sponsors. Strikeforce imposed the sponsor fee starting with June’s Strikeforce event. The fee also applied to Strikeforce Challengers’ sponsors. As a result, sponsors such as Ranger Up, CageHero and VXRSI […]
Lesnar signs with Everlast
Brock Lesnar has signed on with Everlast to an exclusive, multi-year equipment contract with the UFC Heavyweight. Lesnar will use Everlast equipment and be a pitchman for Everlast products. In addition, Everlast will become the sponsor of Lesnar’s private gym, the DeathClutch Gym, in Minnesota. Primarily known as a boxing manufacturer for most of its […]
11 for 11: No. 9 UFC’s big shows in Toronto and Rio
UFC 129 in Toronto was the company’s first stadium show which set records for attendance, gate and bonuses. The bonuses were the biggest ($129,000) in recent memory. It also held the first of two UFC Expos held this year. In the end, the UFC had a substantial impact on the economy in Toronto. The card […]
11 for 11: No. 10 Zuffa sues New York
For years, the UFC tried to lobby and legislate and now its time to litigate. Prior to its lawsuit, it presented an economic impact study, educated the concerned that MMA is safe and brought its top fighters to the state to rally supporters. Facing a roadblock, Zuffa decided to file suit against the state Attorney […]
Fitch signs deal with RYU
The UFC’s newest sponsor, Respect Your Universe, Inc. (RYU), has signed its first UFC star as it has entered into a deal with welterweight Jon Fitch. The Portland-based brand will sponsor Fitch at UFC 141 in his match with Johny Hendricks. Via RYU press release: “We are all very excited to have Jon join the […]