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Jason Cruz

UFC for XBox Live a dud in debut

January 3, 2012 by Jason Cruz 3 Comments

Kotaku reports on the UFC on XBox Live debacle that occurred this Friday for UFC 141. There were difficulties with the system and viewers were instructed by XBox to find alternatives to watching the PPV. Bitmob has an account of the problem: Due to technical issues with the 30,000 promotional freebies Microsoft had sent out, […]

Filed Under: new media, Public Relations, UFC

UFC 141: Payout Perspective

January 3, 2012 by Jason Cruz 22 Comments

Welcome to another edition of Payout Perspective. This time we look at a special Friday night event from the MGM Grand in Las Vegas, Nevada which featured Brock Lesnar versus Alistair Overeem. Overeem kicks Lesnar into retirement There’s a reason why Lesnar went off as the underdog in Vegas. It was uncertain how Lesnar would […]

Filed Under: Featured, new media, pay-per-view, payouts, ratings, Spike, sponsorships, TV, UFC

NY Times and LA Times feature Gina Carano

January 1, 2012 by Jason Cruz Leave a Comment

The New York Times and LA Times feature Gina Carano in its Sunday editions as she is starring in the new Steven Soderbergh movie “Haywire” The articles give a background on Carano’s upbringing and her experience in getting into MMA. Each article gives an account of her meeting with Soderbergh which occurred a week after losing to […]

Filed Under: Public Relations, Strikeforce

11 for 11: No. 1 UFC-Fox television deal

December 31, 2011 by Jason Cruz 2 Comments

The number one business story of the year was the UFC-Fox deal as mixed martial arts entered the mainstream with its 7 year, $90 million television rights deal. The deal was an upgrade from its $35 million a year deal with Spike TV. The longtime relationship between the UFC-Spike relationship deteriorated this year with passive […]

Filed Under: Featured, FOX, TV, UFC

MetroPCS becomes a UFC sponsor

December 30, 2011 by Jason Cruz 3 Comments

The UFC announced that MetroPCS will be the exclusive wireless sponsor of the UFC. The deal makes the second sponsor the UFC has picked up this month. Via UFC press release: MetroPCS will be integrated within UFC’s digital media assets and will produce exclusive content that will be distributed across several MetroPCS channels, including metropcs.com, MetroVISION, MetroSTUDIO and […]

Filed Under: sponsorships, UFC

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