In the next two weeks MMA Payout will be bringing you the top 11 MMA business stories of 2011. Sure, you will dispute our rankings but its a nice review of what’s happened over a very active 2011 in the MMA business. 11. ProElite reemerges for two events in 2011 Entertainment company Stratus Media Group […]
AT&T signs on as sponsor for Top Rank
The Sports Business Journal reports that Top Rank Boxing has signed AT&T as a sponsor to a six month deal that will include some of its marquee fights in 2012. The deal includes the anticipated “Super Fight” between Manny Pacquiao and Floyd Mayweather, Jr. in May. The details of the pact include Pacquiao’s May fight […]
UFC enters into licensing agreement with slot machine maker
The Sports Business Journal reported last week that the UFC brokered a deal with online slot machine maker Endermol. The deal licenses fighters’ likenesses and fight footage from the UFC on slot machines. The UFC sees this as a good extension of its brand that may expand in the future. Via the Sports Business Digest: […]
Update on Zuffa vs. New York lawsuit
Defense counsel for New York has made its appearance and were granted extra time to file its answer to the Zuffa’s lawsuit. The court will allow attorneys for the New York Attorney General and the New York County District Attorney until January 11, 2012 to respond. As for the Zuffa’s Complaint, MMA Payout takes a […]
RYU is newest UFC sponsor
The Portland Business Journal reports that Respect Your Universe, Inc.(RYU) has struck a deal with the UFC to become an official event sponsor. Fans of MMA will begin seeing the name and logo of the clothing company based out of Portland, Oregon beginning at UFC 141. RYU is a publicly traded company that is led […]