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Jason Cruz

UFC 141 Prelims: 1.8 million viewers

January 4, 2012 by Jason Cruz 3 Comments

MMA Weekly reports that the UFC 141 Prelims garnered an average of 1.8 million viewers in its last live showing on Spike TV. Overall, the UFC Prelims averaged 1.41 million viewers on Spike TV. UFC 141 was the highest rated prelim show on Spike TV since UFC 126 when it received 2.0 million viewers. Payout […]

Filed Under: ratings, Spike, TV, UFC

Overeem paid in full for UFC 141

January 4, 2012 by Jason Cruz 10 Comments

MMA Junkie reports that Alistair Overeem’s fight purse for his win at UFC 141 was paid to Overeem although initial reports had Golden Glory’s lawyers obtaining an order to garnish his wages. The problem was that a bond required to execute the garnishment order was not deposited. Thus, the order to withhold a portion of […]

Filed Under: legal, payouts, UFC

UFC for XBox Live a dud in debut

January 3, 2012 by Jason Cruz 3 Comments

Kotaku reports on the UFC on XBox Live debacle that occurred this Friday for UFC 141. There were difficulties with the system and viewers were instructed by XBox to find alternatives to watching the PPV. Bitmob has an account of the problem: Due to technical issues with the 30,000 promotional freebies Microsoft had sent out, […]

Filed Under: new media, Public Relations, UFC

UFC 141: Payout Perspective

January 3, 2012 by Jason Cruz 22 Comments

Welcome to another edition of Payout Perspective. This time we look at a special Friday night event from the MGM Grand in Las Vegas, Nevada which featured Brock Lesnar versus Alistair Overeem. Overeem kicks Lesnar into retirement There’s a reason why Lesnar went off as the underdog in Vegas. It was uncertain how Lesnar would […]

Filed Under: Featured, new media, pay-per-view, payouts, ratings, Spike, sponsorships, TV, UFC

NY Times and LA Times feature Gina Carano

January 1, 2012 by Jason Cruz Leave a Comment

The New York Times and LA Times feature Gina Carano in its Sunday editions as she is starring in the new Steven Soderbergh movie “Haywire” The articles give a background on Carano’s upbringing and her experience in getting into MMA. Each article gives an account of her meeting with Soderbergh which occurred a week after losing to […]

Filed Under: Public Relations, Strikeforce

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