The WWE claims that the brand for WWE pro wrestler John Cena is worth an estimated $106 million in 2010. The report comes out with the announcement of a huge sponsorship deal between Cena and Post Cereal’s Fruity Pebbles. ESPN’s Michelle Steele reports that Cena was an $106 million brand in 2010. It was confirmed […]
Strikeforce: Rockhold vs. Jardine Showtime Ratings and Salaries
MMA Junkie reports that the ratings for Strikeforce: Rockhold vs. Jardine earned an average of 344,000 viewers on Showtime. In addtion, Strikeforce salaries were released with Robbie Lawler topping the salary roster. Strikeforce Saturday night earned a 0.93 household rating. It is the second-lowest rated Showtime-Strikeforce show for 2011-2012 out of 9 shows during the […]
Update on Zuffa vs. New York: NY files motion
HBO-Showtime in bidding war for boxing in 2012
The Sports Business Journal reported about the possibility of Showtime surpassing HBO Boxing for marquee fights and fighters. The article underscores the change at the top of each network’s sports divisions as a possible reason. SBJ (subscription required) points to the Andre Berto-Victor Ortiz rematch, which many believe was the Fight of the Year for 2011, […]
Have lunch with Anderson Silva before UFC 142
Burger King is taking advantage of its sponsorship of Anderson Silva with a contest in anticipation of UFC 142 in Rio de Janeiro, Brazil. In anticipation of Silva’s twitter following reaching 1 million, a follower will have a chance to travel to Rio to see UFC 142 and have lunch with Silva at a Burger […]