MMA Fighting reports that Nate Marquardt has returned to fight under the Zuffa banner with Strikeforce. The welterweight’s signing ends an exile that began last June when he was dismissed on the eve of his main event against Rick Story. Post-UFC Marquardt signed with UK promotion BAMMA but never fought for the company. His last […]
Jones, Cruz to participate in upcoming NASCAR events
Jon Jones and Dominick Cruz will make appearances at NASCAR events in the next two weeks to promote the UFC. Jones will be the “Honorary Race Official” this Sunday and Cruz will be the “Honorary Pace Car Driver” on March 4th. It was announced Monday that Jones would serve as the Honorary Race Official for […]
UFC hard sell for advertisers while on Versus
The Sports Business Journal reported on the drop in ratings of NBC Sports Network as it rolled out its new name and brand last month. The article also comments on the fact that NBC found it difficult finding advertisers for the UFC when it was on the network. For those that don’t know, NBC Sports […]
Can boxing make a comeback? More thoughts
Does boxing need pro wrestling hype to sell itself? Saturday night heavyweight fighter David Haye crashed a post-fight press conference and challenged heavyweight Dereck Chisora. To bolster the spectacle, Chisora inevitably asked Haye to say something to his face and a fight ensued. While the video is not the best, punches were exchanged and Chisora […]
HBO grabs Mayweather-Cotto
ESPN reports that HBO has secured the rights to the Floyd Mayweather-Miguel Cotto fight on May 5th. Despite a challenge from rival Showtime, HBO PPV will have the fight. The rights acquisition was the first major move by former Showtime sports head Ken Hersman after Ross Greenburg left the post amidst the premium channel’s first […]