IP 360, a legal daily focusing on issues in intellectual property reports on the recent motion for sanctions in a trade secret lawsuit filed in Illinois involving an MMA reality show focusing on women. The producers claims that several fighters on Ultimate Women’s Challenge revealed results of the yet-to-be aired show. UPDATE: 02/10/12 – Just to clarify, […]
White addresses Diaz drug test
The UFC’s Dana White issued a statement after it was discovered by the Nevada State Athletic Commission that Nick Diaz tested positive for marijuana. Diaz was the only drug test of the fighters that competed at UFC 143 that was positive for an illegal substance. The brief press release sent out by the UFC quoted […]
UFC 143 initial PPV buy rates and other ratings
Dave Metzler of the Wrestling Observer reported the initial PPV buy rate for UFC 143 were approximately 400,000 buys. The numbers seem to be a pleasant surprise for the overall viewership for UFC 143 which includes improved prelim ratings on FX. MMA Junkie reported that the UFC 143 prelims on FX earned 1.4 million viewers. […]
TapouT-UFC announce new sponsorship deal
Longtime sponsor of the UFC, TapouT announced a new multi-year deal with the company and new title as “official lifestyle apparel partner” of the Ultimate Fighting Championships. Via TapouT/UFC press release: The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, […]
UFC announces quarterly twitter bonuses
The UFC announced via twitter its second set of quarterly twitter bonuses. Each fighter received $5,000 for their use of twitter. Most Followers: Junior dos Santos (@Junior_Cigano), Anderson Silva (@SpiderAnderson), Brendan Schaub (@BrendanSchaub) and Cung Le (@CungLe185). Biggest Percentage of Growth: Jake Ellenberger (@EllenbergerMMA,) Cung Le, Roy Nelson (@RoyNelsonMMA) and Rodrigo Nogueira (@MinotauroMMA) Most Creative: […]