TapouT is releasing a new commercial which will debut this Friday night during The Ultimate Fighter on FX. The commercial features Chael Sonnen, Gilbert Melendez, Ryan Bader among others. Payout Perspective: The commercial supports TapouT’s #MyFightMatters initiative in which the brand offers weekly prizes for those that follow TapouT on twitter and adds the hashtag. […]
UPDATED: Strikeforce Rousey vs. Tate: 431,000 viewers
MMA Weekly reports that Strikeforce: Tate vs. Rousey received only 431,000 viewers Saturday night. The ratings are indicative of previous Strikeforce shows on Showtime. UPDATE: The ratings peaked at 504,000 viewers during main event. Via MMA Weekly: That number is fairly typical for a Strikeforce event on Showtime. The promotion hit its peak viewership with Fedor […]
White not pleased with Showtime after denying changes
MMA Junkie reports that Dana White will step away from working with Strikeforce and focus on the UFC. White said this after Saturday night’s Strikeforce event in which Showtime execs turned down suggestions provided by White. White planned to skip the UFC on FX 2 event in order to head to the Strikeforce event in […]
New York files its Reply Brief in Zuffa lawsuit
The New York District Attorney and Attorney General have filed its reply brief in support of its motion to dismiss two counts of Zuffa’s lawsuit against New York. MMA Payout takes a look at some of the arguments rebutting Zuffa’s opposition. If you’ve been following the lawsuit, the New York was given the opportunity to […]
JDS signs with sports marketing agency; reveals he spent $100K to train for Cain
ESPN Brazil reports that UFC Heavyweight champ Junior dos Santos. has signed on with Brazilian sports marketing agency, Fessports. You may recall last year, JDS left manager Ed Soares in favor of Ana Claudia Guedes. JDS follows Anderson Silva in signing on with a Brazilian sports agency. Via ESPN Brazil (via Google Translate): The contract was […]