MMA Payout has learned from industry sources that Wednesday’s UFC Fight for the Troops received an average viewership of 641,000 viewers. UFC Fight Night 31 was dedicated to the U.S. troops and featured Tim Kennedy as he defeated Rafael Natal in the main event. UFC Fight Nights on FS1 UFC Fight Night 26: 1.78 million […]
Fox Sports offers “make goods” to advertisers for FS1 rating shortfalls
Ad Age reports that Fox Sports 1 advertisers are receiving “make goods” due to “ratings shortfalls” on the new channel. Some advertisers even received time during the World Series on Fox as a result. The World Series ads made available were extra units made open during the game. The regular ad inventory for the World […]
Bellator 106: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at Saturday night’s Bellator 106 from Long Beach, California with a main event featuring Eddie Alvarez and Michael Chandler. Alvarez wins title on return For all the “true” MMA fans this was always the main event and not Tito-Rampage. Of course, if […]
UFC Fight Night 31 bonuses
MMA Junkie reports the bonuses from Wednesday’s special UFC Fight Night 31. Tim Kennedy led the list of winners with his KO of Rafael Natal in the main event. The bonuses were announced by Dana White at the post-fight press conference. As always, each received $50,000 for their bonus: KO of the Night: Tim Kennedy […]
Bradley-Marquez reaches 375K PPV buys
Kevin Iole of Yahoo! Sports reports that the Timothy Bradley-Juan Manuel Marquez fight taking place on PPV on Saturday, October 12th received 375,000 PPV buys. According to ESPN’s Dan Rafael, the PPV buys generated $21.75M. The estimated PPV buys is a good number considering Top Rank estimated the buy rate to be 350K-450K. According to […]