This week ESPN debuted its first commercial with an MMA theme. The 15 second skit features UFC welterweight champion Georges St-Pierre and ESPN host John Anderson. Payout Perspective: ESPN is the undisputed “worldwide leader in sports” and this commercial will lend credibility to the sport of MMA. It’s certainly a step in the right direction for MMA’s […]
Archives for November 2010
Ears to Joe: Lauzon fight banner pokes fun at himself
Fight banners are a way that fighters can earn extra money through their sponsors. Most fans rarely pay them any attention since the fighters stand in front of them as they are being introduced. However, Joe Lauzon’s fight banner seeks to be a little different. Poking fun at Lauzon’s ears, the banner is a subtle […]
Pacquiao Payout: PPV numbers and other observations
According to early estimates, PPV buys for the Margarito/Pacquiao fight were estimated at 1.4 million viewers. This is double the amount for Pacquiao’s fight with Joshua Clottey in March. It also is the number for the Floyd Mayweather/Shane Mosley fight in June. Lance Pugmire of the LA Times posted a tweet stating that the attendance […]
Zuffa Takes the Piracy Fight to Google
In its active fight against piracy, Zuffa has taken a number of approaches to address the problem. I addressed many of these approaches in an earlier article, “Zuffa’s Piracy Fight– Winning The Battle, But Can It Win The War?” In that article, I noted many of Zuffa’s short-term successes but asked whether Zuffa is simply […]
TUF 12 Episode 10: 1.8 million viewers
MMA Payout has learned that The Ultimate Fighter 12, Episode 10 scored a decent 1.3 hh rating with an average of 1.8 million viewers. Spike TV emailed the ratings information to MMA Payout today. TUF earned a 1.80 with M18-49 and a 2.10 in M18-34. Good ratings for these demographics. Qtr hours/ hh rating: 1.27 1.15 […]