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Archives for November 2010

Analyzing the WEC & UFC Merger: Its Effect On the MMA Landscape

November 18, 2010 by MMAPayout Moderator 12 Comments

Last week, the UFC announced they would be absorbing the World Extreme Cagefighting (WEC) promotion under the parent Zuffa banner, taking on new Lightweight fighters and adding the Featherweight and Bantamweight divisions to the promotion. The WEC released the following statement detailing the merger: “As the UFC continues to evolve and grow globally, we want […]

Filed Under: Mergers and Acquisitions, opinion and analysis, UFC, WEC, Zuffa

Authentic Brands Group purchases Sinister

November 17, 2010 by Jason Cruz Leave a Comment

Today, Authentic Brands Group (ABG) announced the purchase of MMA brand Sinister. Earlier this fall, ABG purchased Tapout, Silver Star and Hitman. According to ABG’s press release (via The Street): “This acquisition completes our mixed martial arts stable of brands that will now reach all tiers of distribution,” said Jamie Salter, chief executive of Authentic Brands […]

Filed Under: Mergers and Acquisitions

A History Lesson (or History’s Lesson) on Mixed Martial Arts in New York

November 17, 2010 by Justin Klein 6 Comments

“We ban cockfighting and dog fighting. Should we allow humans to enter a cage to knee, kick and punch each other?” New York State Assemblyman Bob Reilly to Tourism, Arts and Sports Development Committee Members on June 11, 2008. It is an animalistic piece of subhuman behavior more akin to cockfighting than a human sport. […]

Filed Under: Featured, legal, regulation

WEC 52 scores 2nd biggest draw of 2010: 570,000 viewers

November 17, 2010 by Jason Cruz 4 Comments

WEC 52, held Nov. 11th, featuring Urijah Faber versus Takeya Mizugaki garnered a 0.57 household rating and an average audience of 570,000 viewers on Versus. In addition to the household ratings and the average viewers, MMA Junkie reports that WEC 52 scored a 0.79 with men 18-49. Versus held pre and post fight shows in support of […]

Filed Under: ratings, TV, WEC

Spike TV ratings for UFC 122 hits average of 2.2 million viewers

November 16, 2010 by Jason Cruz 6 Comments

UFC 122: Marquardt v. Okami, held this past Saturday in Germany scored an average audience of 2.2 million viewers on Spike TV. The event airing on tape delay in the U.S. delivered a 1.4 hh rating – a 2.00 in M18-49 and a 2.16 in M18-34. The information was confirmed by Spike TV in an […]

Filed Under: ratings, TV, UFC

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