Hip Hop magazine The Source is reporting that Snoop Dogg is looking to enter the MMA clothing business with his Serious Pimp line (of which he was recently named the President). The article basically states that Snoop is looking to marry the hip hop and MMA cultures through the clothing line, fighter sponsorship (Rampage Jackson […]
Archives for June 2010
AMP Energy and WEC Present: Hometown Takedown
AMP Energy Drink and the WEC have unveiled a new promotion called “Hometown Takedown” which allows fans to jump online and vote for the city of their choice to host a future WEC event. The contest will run from May 28th until July 31st and the winning city will be announced sometime around August 18th. […]
UFC 114 Prelims: 1.6 Million Viewers
MMAPayout.com has learned that the UFC 114 Prelims on Spike TV drew a 1.1 HH rating on the strength of an average audience of 1.6 million viewers on Saturday night. The broadcast also drew a 1.6 in M18-34 and a 1.55 in M18-49. Quarterlies: 1376k, 1535k, 1689k, 1784k Payout Perspective: The UFC 114 Prelims rank […]
UFC 114 Buyrate Prediction: 700,000
MMAPayout.com uses statistical regression analysis to match both the viewership numbers from Spike TV’s Countdown to UFC and the live gate figures reported by athletic commissions against the PPV buyrate numbers for each UFC event. The analysis produces a linear equation, which can then be used to take new Countdown or gate information and predict […]
Hershman on Showtime Production
Loretta Hunt of Sherdog recently interviewed Ken Hershman, vice-president of Showtime sports and event programming, to discuss Showtime’s relationship with Strikeforce. The entire article is an interesting read, but nothing more so than the following talk about television production. “The business objective there is to sell pay-per-views and they use Spike TV as a vehicle. […]