John Ourand and Terry Lefton of the Sports Business Journal have contributed an article to this week’s Fight Edition that gives us some good information on what current television executives and marketing industry people are saying about the sport. Television executives: When you ask John Papa if the added MMA attention means that ESPN is […]
Archives for June 2010
UFC 115: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the UFC’s debut in Vancouver, British Columbia with UFC 115: Liddell vs. Franklin. The sold out event at General Motors Place featured a light heavyweight bout between two UFC legends – Liddell and Franklin – in addition to a co-main […]
TUF 11, Episode 11: 1.24 HH
MMAPayout.com has learned that Spike’s final episode of the Ultimate Fighter Season 11 earned a 1.24 HH on the strength of an average audience of 1.6 million viewers on Wednesday night. The special two-hour broadcast also earned a 2.0 in the M18-34 and 1.7 in M18-49. Quarterlies: 1.09, 1.01, 1.08, 1.24, 1.32, 1.42, 1.37, 1.43 […]
UFC and Social Media
Greg Ferenstein over at Mashable.com has written a very interesting piece detailing how the UFC uses social media, in particular Twitter, to communicate directly with its fans. He covers everything from the UFC’s social media boot camp, to Dana White’s rather candid approach to tweeting, and the unquantifiable power of Twitter. Payout Perspective: Most people […]
UFC 115: Judge and Referee Assignment
Jordan Breen of Sherdog.com has an interesting piece up on the website that discloses the judging and officiating assignments for Saturday’s UFC PPV event in Vancouver, British Columbia. Herb Dean will referee Saturday’s night main event between former UFC light heavyweight champion Chuck Liddell and former UFC middleweight champion Rich Franklin in Vancouver, British Columbia, […]