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Archives for April 2010

WEC 48 Coverage @ MMAPayout.com

April 22, 2010 by Kelsey Philpott Leave a Comment

MMAPayout.com will be streaming a host of content for this weekend’s debut WEC PPV, WEC 48: Aldo vs. Faber. All content can be viewed through this page. Here’s the schedule of events: WEC 48 pre-fight press conference on Thursday, April 22 at 1 PM PST (4 PM EST). WEC 48 weigh-in on Friday, April 23 at […]

Filed Under: MMAPayout.com, WEC

UFC Sponsors Picking Up Activation

April 21, 2010 by Kelsey Philpott 4 Comments

Earlier in the week, MMAPayout.com discussed some of the activation that sponsors are planning around next month’s boxing super fight featuring Floyd Mayweather and Shane Mosley. Here’s a look at some of the things UFC sponsors are finally start to do involving the fight property. Payout Perspective: The UFC’s VP of Sponsorship, Mike Pine, has […]

Filed Under: Featured, marketing, sponsorships, UFC

Bellator Season 2 Ratings Up

April 21, 2010 by Kelsey Philpott 9 Comments

Bellator Fighting Championships made its second season debut earlier this month to what its now reporting was a record television audience for the organization. Bellator Fighting Championships made its FOX Sports Net debut April 8th as FSN’s highest-rated national program on both Thursday and Sunday night. The Thursday premiere lifted the network’s prime time ratings […]

Filed Under: Bellator, press release, ratings, TV

UFC Undisputed 2010: Career Mode First-Look

April 21, 2010 by Kelsey Philpott Leave a Comment

THQ has released a new video preview of its UFC Undisputed 2010 title that this time focuses on the career mode aspect of the game that’s set for a May 25th release date. Payout Perspective: The more authentic THQ can make this game, the better for all stakeholders. I say that not just because it […]

Filed Under: UFC, video games

BJ Penn’s Book “Why I Fight” Finds Early Success, Surrounded By Controversy

April 21, 2010 by MMAPayout Moderator 12 Comments

BJ Penn may have returned from UFC 112 as a former champ, but  that has not deterred any of his fans from lining up in book stores to purchase his latest release “Why I Fight: The Belt Is Just an Accessory”.  Penn landed in Southern California this week  to promote his book and initial reports suggest […]

Filed Under: publishing

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