The extended demographic ratings are in and Spike TV is claiming victory, at least where the M18-34 category is concerned. Spike’s UFC 110 replay that aired last Saturday night earned a 1.0 HH rating off an average audience of 1.4 million. It also drew a 1.4 in the M18-34 and 1.2 in M18-49 in the […]
Archives for April 2010
Agency Lagardere Unlimited Establish MMA Division
Don Muret of the Sports Business Journal reports that French sports agency Lagardere has established an MMA division as part of its larger goal of breaking into the North American sports market. Lagardère Unlimited principals see an opportunity to carve a niche representing competitors in a fragmented sport that has drawn big crowds to its […]
Strikeforce Nashville: EA MMA Gameplay Video
Electronic Arts was a major part of the Strikeforce on CBS broadcast at Strikeforce: Nashville last Saturday, but its presence and new gameplay video were unfortunately over-shadowed by the brawl that happened at the end of the night (as was everything else). Here’s another look in case you missed it: Payout Perspective: I noticed during […]
MMAterial Facts (04/20/10): UFC Takes Over WEC PPV, Books August Events
Significant Activation Plans for Mayweather-Mosley
Terry Lefton of the Sports Business Journal reports on the activation plans of several brands with regarding to the May 1st boxing super fight between Floyd Mayweather Jr. and Shane Mosley. Tecate is offering a $25 rebate off the $54.95 PPV retail price, a promo delivered largely by point-of-sale advertising. AT&T will run dedicated spots […]