The Sports Business Journal reports on Fox’s promotion in anticipation of the big debut of the UFC on Fox Saturday night. Notably, Lorenzo Fertitta stated that Zuffa will lose money Saturday night as it is virtually giving away an estimated $10-15 million PPV payday. The UFC hopes that Saturday night’s fight will create “100,000 new […]
Zuffa
Zuffa Maintains “BB” Credit Rating, “Stable” is Key
Standard and Poor’s has maintained Zuffa’s credit rating at “BB” based on the belief that the company’s strong EBITDA margin and healthy cash flow are sustainable over the “near-to-intermediate term” as Zuffa continues to grow and benefit from it’s well-recognized (UFC) brand and dominant market position. On the other hand, the following S&P concerns kept […]
UFC announces first round of quarterly twitter bonuses
The UFC announced its bonuses for fighter tweets (via MMA Junkie). This past summer, it announced it would hand out quarterly bonuses for UFC-Strikeforce fighters for maintaining a twitter account. Anderson Silva, Antonio Rodrigo Noguiera and Demian Maia each won $10,000 for being multiple winners in different categories. Silva, Big Nog and Maia won in […]
White involved in negotiations with Showtime
MMA Junkie reports that Dana White is taking over the company’s negotiations for a new deal with Showitme. Lorenzo Fertitta was the lead in the negotiations prior to Ken Hershman leaving Showtime for HBO. White called Hershman a “deal blower” in an MMA Fighting interview with Ariel Helwani. With Hershman out of the picture and Showtime […]
Hershman leaves Showtime for HBO
Broadcasting and Cable reports that Showtime sports head Ken Hershman is leaving to take the vacant HBO Sports opening. Hershman will become the president of HBO Sports replacing Ross Greenburg. Hershman will start his new position in January 2012. What does this mean for the future of MMA on Showtime? Strikeforce CEO Scott Coker stated […]