The Sports Business Journal released its results from its annual reader’s survey. While the UFC received some praise, the most telling result was whether sponsors should align its brand with the UFC. According to the industry publication, of the 1,158 respondents to the question: “If you were a chief marketing officer, would you align your brand […]
Zuffa
Strikeforce Challengers 20: 143,000 viewers
MMA Junkie reports that last week’s Strikeforce Challengers 20 on Showtime scored a lowly average of 143,000 viewers. The numbers indicate the lowest rating for the series as well as a 30 percent decrease from the previous Strikeforce Challengers edition which averaged 203,000 viewers. The show received a 0.42 household rating (via Wrestling Observer, subscription […]
UFC on FOX Network Debut: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the UFC on FOX network debut headlined by the UFC Heavyweight Title bout between Cain Velasquez and Junior Dos Santos. The event took place at the Honda Center in Anaheim, California and featured the HW title fight between Cain Velasquez […]
UFC sues New York
Zuffa, LLC sued New York state on Tuesday for its ban of mixed martial arts in its state citing it as unconstitutional under First Amendment grounds. Zuffa, along with several notable UFC stars, are named plaintiffs in this lawsuit. The Complaint is over 100 pages in length and the Causes of Action begin on page […]
Update on Xyience Chapter 11 Bankruptcy case
Some interesting movement in the Chapter 11 Bankruptcy case of sport drink manufacturer Xyience. Last week, Forbes reported that Fertitta Enterprises was sanctioned by the Bankruptcy Court in Nevada for failing to provide certain information previously requested by the Bankruptcy trustee. The sanctions stem from Fertitta Enterprises’ failure to provide e-mails from its chief financial […]