Welcome to another edition of Payout Perspective. In this edition, we review UFC 178 which took place at the MGM Grand Garden Arena where Demetrious Johnson took on Chris Cariaso in the main event. Johnson outclasses Cariaso Despite the lack of fan support (i.e., PPV buys), Demetrious Johnson can legitimately stake a claim to being […]
Zuffa
Xyience sold, ends sponsorship with UFC
Multiple beverage industry trade outlets reported last week that Xyience had been sold to Big Red, Inc. of Austin, Texas. As a part of the transaction, the Xyience brand will no longer be an official sponsor of the UFC. MMA Payout has confirmed the sale from two independent sources. Xyience was established in 2004 in […]
Zuffa settles piracy lawsuit with individual that shared 141 PPVs
Zuffa has settled with PPV pirate Steven Mussina according to company press release sent out Saturday. Although terms of the settlement agreement were not disclosed, Mussina, who was accused of pirating at least 141 UFC PPVs, will comply with the wishes of Zuffa and provide information on how he circumvented the pay per view system. […]
More ratings info from UFC Fight Night 50
MMA Payout has received more info per Nielsen on UFC Fight Night 50 on FS1. The peak viewership drew 1,068,000 viewers during the main event in which Ronaldo “Jacare” Souza defeated Gegard Mousasi. The peak audience occurred during the 11:30-11:45pm time period per Nielsen. The main event card drew a 0.73 household rating and averaged […]
New York requests more time in Zuffa lawsuit
The Zuffa-New York lawsuit will have to wait a little longer for resolution as the Court has granted an extension of time request by New York to file its Summary Judgment motion. The new deadline is for July 31st with the last responsive briefing not due until September 4, 2014. In a letter to the […]