MMA Payout had the opportunity to speak with University of Missouri professor Nicholas Watanabe. His most recent study focuses on research related to the PPV habits of UFC fans as opposed to those that attend live events. The results are interesting.
Notably, his findings suggest that Heavyweights draw more on PPV than other weight classes. However, those that attend UFC live events are not as picky when it comes to which weight classes are on a particular card. In the interview, we cover his study which is featured in the latest edition of the International Journal of Sport Finance (cite: 2015, Vol 10, No. 1, 26-41). The study is entitled, “Sources of Direct Demand: An Examination of Demand for the Ultimate Fighting Championship.”
We also talk a little Mayweather-Pacquiao as well toward the end of our talk.
I’m sorry, but that is complete B.S. Look at the history of UFC’s heavyweights PPV numbers, only Lesnar’s were great. All the rest of the over 750k ppv were welterweights, middleweights and a couple of light heavyweights.
Bellator won its preliminary injunction against Rampage Jackson