Some interesting movement in the Chapter 11 Bankruptcy case of sport drink manufacturer Xyience. Last week, Forbes reported that Fertitta Enterprises was sanctioned by the Bankruptcy Court in Nevada for failing to provide certain information previously requested by the Bankruptcy trustee. The sanctions stem from Fertitta Enterprises’ failure to provide e-mails from its chief financial […]
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Mir signs sponsorship with Xyience
UFC Heavyweight Frank Mir has signed a sponsorship deal with UFC’s official energy drink maker Xyience. Mir will be a brand ambassador for Xyience through 2012. Via Xyience press release: Like XYIENCE, Mir is based in Las Vegas and will be a key component of the brand’s marketing initiatives throughout the Southwest and Rocky Mountain […]
Xyience introduces Jones collector can, advises not to mix with alcohol
Xyience, the official energy drink of the UFC, announced the launch of its second in a series of its collector cans, this time featuring light heavyweight champion Jon “Bones” Jones. In addition, the back of the can will caution that the drink not be mixed with alcohol. Via Xyience: XYIENCE’s powerful affiliation with the UFC […]
UFC 131: Payout Perspective
Welcome to another edition of UFC 131’s Payout Perspective. This time the UFC made its way north to the Rogers Arena in Vancouver, British Columbia, Canada. In the main event Junior dos Santos retained his #1 contender spot by pummeling Shane Carwin. JDS beats Carwin, Cain next Junior dos Santos soundly defeated Shane Carwin to retain his number […]
Xyience supplements hit GNC stores in Canada
General Nutrion Centers (GNC) is boosting the retail presence of Xyience in its 171 stores across Canada. The official energy drink of the UFC, Xyience is promoting its supplements in addition to its energy dring in preparation for UFC 129 in Toronto. Via Xyience press release: XYPRO is XYIENCE’s advanced protein complex product and XYMASS […]