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UFC 157: Payout Perspective

February 25, 2013 by Jason Cruz 13 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 157 from The Honda Center in Anaheim, California. In the main event, Ronda Rousey defeated Liz Carmouche in the first ever women’s bout in the UFC. Rousey submits Carmouche, UFC wins Saturday night’s title fight between Ronda Rousey and Liz […]

Filed Under: Featured, gate, mainstream, marketing, media, opinion and analysis, pay-per-view, Public Relations, sponsorships, UFC, xyience

Despite UFC 151, Xyience event a success

September 5, 2012 by Jason Cruz Leave a Comment

Despite the loss of UFC 151, sponsor Xyience held its Xenart event in Las Vegas on Friday, August 31st.  The event was well attended and winners for the Xenart contest were announced. According to Xyience spokesperson, Stephanie Forte, there were well over 200 people at the event held at the Amanda Harris Gallery of Contemporary […]

Filed Under: UFC, xyience

Xyience hosts XenArt event pre-UFC151

August 2, 2012 by Jason Cruz Leave a Comment

Official energy drink of the UFC, Xyience, will hold a unique event featuring art from UFC notables including Dan Hardy, Mac Danzig and Brittney Palmer.  The event will be held the same weekend as UFC 151: Jones v. Henderson. The event, XenArt: the Energy of Art, takes place August 31st in Las Vegas and will […]

Filed Under: press release, UFC, xyience

UFC 145: Payout Perspective

April 22, 2012 by Jason Cruz 7 Comments

Welcome to another edition of Payout Perspective!  This time the UFC hit Atlanta for UFC 145 where the much anticipated fight between Rashad Evans and Jon Jones took place. Jones outclasses Evans Did the fight live up to its expectations?  Despite the hype, the outcome was never in doubt.  Jon Jones dominated Rashad Evans to […]

Filed Under: Featured, FOX, gate, social media, sponsorships, Twitter, UFC, xyience

Xyience takes center of Octagon May 5th

April 20, 2012 by Jason Cruz 6 Comments

Xyience will hold the center of the Octagon in the UFC’s third network appearance May 5th.  The official energy drink of the UFC will also appear on the ring bumpers during the event.. Via Xyience press release details the importance of the visibility: To gain perspective on what this means in terms of reach for […]

Filed Under: FOX, sponsorships, TV, UFC, xyience

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For the first time, here's a link to "Private Equity in College Sports," written by @SunealBedi, John Holden and myself, and forthcoming in Volume 111 of @MinnesotaLawRev:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6349318

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