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UFC 169: Payout Perspective

February 3, 2014 by Jason Cruz 6 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at the Super Bowl Weekend card taking place at The Prudential Center in Newark, New Jersey. Barao handles Faber To paraphrase Richard Sherman, “Barao is the best fighter in the game, when you put up a mediocre turtle defense like Faber, that’s […]

Filed Under: Featured, FS1, mainstream, media, pay-per-view, Public Relations, sponsorships, TV, UFC, WWE, xyience

UFC 168: Payout Perspective

December 30, 2013 by Jason Cruz 26 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at the last UFC event of 2013 from the MGM Grand Garden Arena in Las Vegas, Nevada. Weidman retains belt after Silva breaks leg Corey Hill. That is what went through my mind as Anderson Silva’s shin was shattered on a Chris […]

Filed Under: Attendance, Featured, FS1, gate, mainstream, marketing, pay-per-view, payouts, Public Relations, social media, sponsorships, UFC, xyience, Zuffa

UFC 165: Payout Perspective

September 22, 2013 by Jason Cruz 17 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at the thrilling main event title defense of Jon Jones against Alexsander Gustafsson from the Air Canada Center in Toronto, Ontario, Canada. Jones wins unanimous decision over game Gus Jon Jones’ face told the story as he was battered but was able […]

Filed Under: Attendance, Featured, FS1, gate, Public Relations, TV, UFC, xyience

Rousey signs Xyience sponsorship deal

April 24, 2013 by Jason Cruz 2 Comments

Ronda Rousey has signed a one year sponsorship agreement with official UFC sponsor Xyience.  The monetary terms of the deal were deemed confidential. Via Xyience press release: Rousey will appear in advertising, on point-of-purchase materials and on the brand’s website. She will also make appearances at beverage trade and consumer events. “Ronda’s excellence in athletic […]

Filed Under: sponsorships, UFC, xyience

Xyience signs The Iceman

March 9, 2013 by Jason Cruz 1 Comment

Chuck “The Iceman” Liddell has signed an endorsement contract with Xyience.  The one year deal will have the former UFC champ promote the Xyience brand. Via XYIENCE press release: Liddell will appear in the brand’s advertising, on its website and in its point-of-purchase materials. Later this year, XYIENCE will launch a series of unique consumer […]

Filed Under: mainstream, UFC, xyience

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For the first time, here's a link to "Private Equity in College Sports," written by @SunealBedi, John Holden and myself, and forthcoming in Volume 111 of @MinnesotaLawRev:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6349318

Failed MMA fighter, but successful plumber and drafter of a cut and paste version of the mUhammAD aLi act takes over of Homeland Security

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