Urijah Faber will be featured in a new K-Swiss Tubes marketing campaign alongside the Saints’ Jeremy Shockey, 49ers’ Patrick Willis, and fictional character Kenny Powers from HBO’s “Eastbound and Down”. Payout Perspective: K-Swiss purchased MMA sponsor FORM Athletics last week, but further signaled its commitment to MMA this week with the inclusion of Urijah Faber […]
WEC
MMA Sponsor News
Nutritional supplement company MusclePharm has announced the signing of an exclusive distribution deal with PSI Distribution in Australia and New Zealand worth an estimated $2 million. “Securing an exclusive partnership with PSI in the Australian market is a strategic move in taking advantage of the exposure the UFC partnership has created for MusclePharm,” MusclePharm Executive […]
Interview with AMP Energy’s Pat Santangelo
AMP Energy unveiled its Hometown Takedown contest in May to the delight of MMA fans throughout the United States. MMAPayout covered the activation piece shortly thereafter, but today we’re providing a follow-up in the form of an exclusive interview with AMP Energy’s Pat Santangelo. Why did AMP decide to become a WEC sponsor and what […]
WEC 49: Attendance and Gate
MMAPayout.com has learned that the attendance for WEC 49: Varner vs. Shalorus was approximately 5,600 people and the average ticket price was $90, which together translate into roughly $500,000 at the gate. The disclosed payouts for the event are not available, but the WEC did announce $10,000 bonuses were paid to four fighters: Fight of […]
WEC 49 Ratings: 324,000 Viewers (Updated)
The Staff at MMAJunkie have revised their report stating that WEC 49 garnered an average audience of 244,000. The official numbers have been reported as 324,000 on the average with a peak of 528,000. However, initial reports of an average audience of just 244,000 viewers have since been revised, and industry sources have indicated to […]