Jose Cuervo has renewed its UFC sponsorship deal for an additional 5 years in what is anticipated to be a mid-seven-figure deal per year. The deal was renewed after an initial three year deal which saw its brand in the Octagon during UFC events. It is now expanding its presence with the Cuervo Challenge: One […]
UFC
UFC on ESPN 57 salaries
The salaries from UFC on ESPN 57 at KFC Yum! Center in Louisville, Kentucky were disclosed last week. Former UFC heavyweight contender Dominick Reyes earned the most on the card. Puja Tomar $10,000 show/$10,00 win Rayanne Amanda $12,000 Taylor Lapilus $14,000 show/$14,000 win Cody Stamman $78,000 Denise Gomes $25,000 show/$25,000 win Eduarda Moura $12,000 Daniel […]
Conor McGregor out of UFC 303
Dana White made it official via IG on Thursday night that Conor McGregor is out of his return fight against Michael Chandler at UFC 303. The new main event has Alex Pereira defending his light heavyweight title against Jiri Prochazka. Rumors were swirling that something was wrong when a press conference set for Dublin was […]
UFC on ESPN Louisville draws 644K viewers
UFC Fight Night Louisville drew 644,000 viewers on ESPN Saturday night. The telecast was #1 overall in original cable programming per Spoiler TV. The telecast drew an average of 0.22 in the A18-49 demo. UFC Fight Night Louisville featured middleweights Nassourdine Imavov and Jared Cannonier in the main event with Imavov earning a stoppage in […]
UFC 302 Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 302 at the Prudential Center in Newark, New Jersey. Makachev submits Poirier Islam Makachev was able to secure a takedown on Dustin Poirier in the fifth round of their championship fight. It led to Makachev securing a D’arce choke on […]