In the past few years, marketing during fight week has proven extremely valuable in motivating consumers to purchase a PPV event. Thus, I suspect the UFC will pull out all of the stops this week to promote UFC 114, because this event could wind up pushing 800k – which is remarkable for a non-title bout […]
UFC
Next UFC Expo in August @ UFC 118
The Staff at MMAJunkie are reporting that the UFC will host a UFC Expo in August to coincide with its first event in Boston, Massachusetts (UFC 118) on August 27th and 28th. The promotion today announced a third date for the highly popular event to coincide with UFC 118 in Boston. The expo takes place […]
TUF 11, Episode 8: 1.0 HH Rating
MMAPayout.com has learned that the eighth episode of The Ultimate Fighter season 11 earned a 1.0HH rating on the basis of 1.3 million viewers on Wednesday night. The show earned a 1.54 in the M18-34 and a 1.2 in the M18-49. Quarterly hours: .91, .92, 1.05, 1.02 Payout Perspective: This was the 1.0 drop that […]
UFC to Make Major Announcement in Toronto
The Canadian Press are reporting that the UFC will make a major announcement at Toronto’s Rogers Centre next Tuesday, but it’s unlikely that the news will pertain to legalization in Ontario. The Ultimate Fighting Championship is set to hold a press conference next Tuesday at Rogers Centre in Toronto, where the Las Vegas-based mixed martial […]
Rampage-Rashad Feud Gone Too Far?
Damon Martin of MMAWeekly helps to transcribe part of this week’s UFC 114 media conference call with Rashad Evans and Rampage Jackson that, at several points, became quite heated. Martin then poses the following question: When does trash talk become political talk become social commentary become hate speech? Were Evans and Jackson over the line […]