The Staff at MMAJunkie are reporting that the UFC will host a UFC Expo in August to coincide with its first event in Boston, Massachusetts (UFC 118) on August 27th and 28th.
The promotion today announced a third date for the highly popular event to coincide with UFC 118 in Boston. The expo takes place Aug. 27 and Aug. 28 at the Hynes Convention Center, a short trip from TD Garden, which hosts the pay-per-view event.
Payout Perspective:
These events are quite interactive and a great place to connect with the MMA audience. In moving these exhibitions around, the UFC can help keep the event fresh in many different markets, incentivize more people to make a weekend trip (to see the expo and the fight), and to help cultivate a deeper relationship with fans.
I’ve heard rumblings that next week’s expo hasn’t draw as much preliminary interest as last year’s event. While that could still change, it sort of places even more importance on moving the show around. There are a host of great markets that would be very receptive to an expo (as mentioned in the Junkie article) and there’s no reason just to make this a Vegas event.
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