Earlier in the week, MMAPayout.com discussed some of the activation that sponsors are planning around next month’s boxing super fight featuring Floyd Mayweather and Shane Mosley. Here’s a look at some of the things UFC sponsors are finally start to do involving the fight property. Payout Perspective: The UFC’s VP of Sponsorship, Mike Pine, has […]
UFC
UFC Undisputed 2010: Career Mode First-Look
THQ has released a new video preview of its UFC Undisputed 2010 title that this time focuses on the career mode aspect of the game that’s set for a May 25th release date. Payout Perspective: The more authentic THQ can make this game, the better for all stakeholders. I say that not just because it […]
UFC 110 vs. Strikeforce Ratings
The extended demographic ratings are in and Spike TV is claiming victory, at least where the M18-34 category is concerned. Spike’s UFC 110 replay that aired last Saturday night earned a 1.0 HH rating off an average audience of 1.4 million. It also drew a 1.4 in the M18-34 and 1.2 in M18-49 in the […]
MMAterial Facts (04/20/10): UFC Takes Over WEC PPV, Books August Events
Spike and UFC Announce UFC Primetime: Rampage vs. Evans
Spike and the UFC have announced their intent to produce and broadcast another UFC Primetime series, this time featuring Rampage Jackson and Rashad Evans. The debut of the series will take place on Wednesday, May 12th following that evening’s episode of The Ultimate Fighter. New York, NY, April 19, 2010 – In anticipation of their […]