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Couture on Cover of New UFC Magazine

July 16, 2010 by Kelsey Philpott 6 Comments

UFC Hall of Famer Randy Couture will grace the cover of the UFC Magazine’s next release in August. The issue coincides with Couture’s heavyweight tilt against boxing legend James Toney at UFC 118 on August 28th in Boston, MA. Payout Perspective: The last we heard regarding the magazine is that subscriptions and ad interest were […]

Filed Under: publishing, UFC

UFC Partners with Getty Images

July 16, 2010 by Kelsey Philpott 2 Comments

The UFC has announced a partnership with the worldwide leader in sports photography, Getty Images, that allows the curator to distribute UFC imagery captured by photographers and become licensor of the entire UFC image archive. Through this partnership with UFC, Getty Images will manage the distribution and licensing of UFC’s rich archive of pivotal moments […]

Filed Under: marketing, publishing, UFC

The PPV Gap: Title vs. Non-Title

July 15, 2010 by Kelsey Philpott 4 Comments

MMAPayout.com has updated its latest numbers on PPV trends, and there remains a significant gap of just over 200,000 buys between PPVs with title events and those without. I’m not sure this comes as a surprise to anyone; it’s pretty intuitive and it’s something we’ve commented on numerous times before. However, you may be interested […]

Filed Under: Featured, pay-per-view, UFC

MMAterial Facts 07/14/10: UFC 116 Numbers, Bellator on AFN

July 14, 2010 by MMAPayout Moderator 3 Comments

– UFC 116 officially draws 12,740 attendees for $4.05 million live gate – American Forces Network to broadcast Bellator to 1 million military personnel – Strikeforce to bring MMA special to Toyota Center – Lance Palmer, Mark Ellis Sign With MMA Agencies – MusclePharm Set to Launch GNC Athlete Tour UFC 116 officially draws 12,740 […]

Filed Under: Bellator, MMAterial Facts, UFC

Hispanic Interest in MMA Growing

July 14, 2010 by Kelsey Philpott

Dave Meltzer of the Wrestling Observer talks about the dim prospect of the Lesnar-Velasquez title fight happening in Mexico (now scheduled for October in Anaheim, CA), but mentions the UFC’s exploding popularity in the country. White spoke of wanting to do a show in Mexico City, but didn’t know if the timing would work out […]

Filed Under: Featured, international, UFC

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