MMA Payout has learned that the fifth episode of TUF earned an average audience of 1.9 million viewers and an overall 1.34 household rating. The 1.9 million viewers is a season high. This week’s TUF garnered a strong 1.93 rating in M18-49 and a 2.2 in M18-34. The quarter hours/ hh rating are as follows: […]
UFC
The UFC’s Challenges in China
I recently traveled to China with my fellow MBA students at the Warsaw Sports Marketing Center in order to consult with several sports leagues and firms doing business in the country. Not only was the trip very successful for the Warsaw Center, but I’ve personally returned home with a better understanding of the Chinese consumer […]
Zuffa sues British PPV pirate
The Las Vegas Sun (H/t Bloody Elbow) reports that Zuffa filed a lawsuit in the United States District Court of Nevada on Friday against a British man, Daniel Wallace, for illegally streaming UFC PPVs over the internet. The UFC has filed a temporary restraining order prohibiting Wallace’s website, livevss.tv (associated with livevss.net), from streaming this Saturday’s UFC 120. […]
TUF 12 and Primetime Debut Ratings
MMAPayout.com has learned the 4th episode of TUF 12 has earned a 1.3 HH rating on the strength of 1.6 million viewers. The episode performed reasonably well in the MMA demographics of M18-34 and M18-49 with a 2.03 and 1.6, respectively. Quarterlies: 1.14, 1.12, 1.20, 1.32 The debut episode of UFC Primetime: Lesnar vs. Velasquez […]
UFC VP of Sponsorship Set to Depart
MMAPayout.com has learned that UFC VP of Sponsorship Sales, Michael Pine, will be leaving the organization next month in order to pursue an opportunity with international triathlon company, Ironman. Payout Perspective: Mike Pine is a tremendous asset to the UFC and I’m sad to see him go. He was the man responsible for the UFC […]