Damon Martin of MMAWeekly reports that the UFC recently hired the individual that will run the UFC’s office in China, which the organization expects to open in the very near future. Just weeks after the UFC opened an office in Canada – with former CFL commissioner Tom Wright leading the charge – the company hired […]
UFC
UFC 116: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the highly anticipated UFC 116: Lesnar vs. Carwin that was held at the MGM Grand in Las Vegas, Nevada on Saturday, July 3rd. The event featured a heavyweight title fight between Brock Lesnar and Shane Carwin, but also showcased the […]
Payout Revisited: Minimum Fighter Payouts
MMAPayout.com hasn’t done a Payout Revisited segment in quite some time, but upon reading an article from the Canadian Press on the cost of living for high performance athletes, I thought it might be time to revisit one of my first and most talked about pieces on fighter payouts. Minimum Fighter Payouts was a part […]
UFC 116 Fight Week
Fight week is becoming increasingly more important for the UFC as it tries to move beyond its stable base of hardcore fans and into the mainstream PPV market. This is generally because the casual viewers that occasionally buy a UFC card are often only persuaded at the last minute (i.e., a few days out from the bout). […]
AB Inbev Reviewing Sponsorship Roster
This week’s IEG Sponsorship Report brings interesting news of an on-going audit at AB Inbev designed to analyze and evaluate over 300 sponsorship agreements the company currently has with different sports properties throughout the world. The goal of the audit is to align AB-InBev brands with the new global sponsorship strategy that will be implemented […]