MMA Junkie reports that TUF 13 Episode 4 ratings scored an average of 1.3 million viewers with a 0.93 household rating. It scored a 1.24 rating among M18-49 and a 1.23 for M18-34.
Television by Numbers reported slightly different numbers yesterday. According to the web site, The Ultimate Fighter scored an average of 1.296 million viewers for a 0.8 household rating.
Payout Perspective:
Anyone else notice that the ratings came out a day later than usual. Episode 4 ratings remained steady from last week but remains below expectations considering its top PPV draw (and highest) paid star is a coach on the series. This week’s episode even featured a guest appearance from Matt Hughes but could not gain traction. The move to put UFC Primetime on ESPN 2 does not hurt TUF, but it doesn’t help in any semblence of a boost in ratings.
I would say it’s official. TUF has seen better days. 0.98 has to be one of the lowest rated shows to date? N’est pas?
the mma bubble has just burst…bye bye