UFC Light Heavyweight champ Jon Jones and Dana White appeared in a new Bud Light commerical which aired this past weekend. The commerical is a part of extending its partnership with the UFC when it renewed its sponsorship as official beer of the UFC. If you follow Dana White’s video blog, he visited Jones on the […]
UFC
TUF 13 Episode 10: 1.2 million viewers
MMA Weekly reports that the 10th and final episode of TUF 13 scored 1.2 million viewers for a 0.9 household rating. The final episode which featured the two semifinals to determine the match-up for the finale saw a slight bump in ratings. The ratings ranged between 1 million and 1.5 million viewers. This is a […]
UFC Announces GSP vs Diaz for UFC 137
Yesterday on Twitter, UFC president Dana White announced that current UFC Welterweight champion Georges St. Pierre would be taking on Strikeforce Welterweight champion Nick Diaz on Oct 29th at UFC 137 from the Mandalay Bay in Las Vegas, stating “U wanted it! U GOT IT!!!” to his followers on the social networking site. According to […]
Sponsorship Spotlight: Toyo Tires
MMA Payout had the opportunity to get in touch with Chief Operating Officer Marty Furman of Toyo Tires, USA Corp. He talks about its sponsorship with the UFC and Anthony “Showtime” Pettis. MP: Where are your headquarters? When was Toyo Tires founded? How many employees? Toyo: Toyo Tires started back in 1945, in Osaka, Japan. […]
UFC 130 Prelims: 1.3 million viewers
MMA Weekly reports that ratings for the “UFC Prelims” for UFC 130 on Spike TV peaked at 1.3 million viewers. The ratings dipped below the Spike TV average for prelim shows. Via MMA Weekly: The UFC 130 Prelims drew an average audience of 1.3 million viewers, which is just slightly below the average of 1.44 million. […]