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UFC

Overeem could sign with UFC

August 13, 2011 by Jason Cruz Leave a Comment

ESPN reports that Alistair Overeem was not released by Forza, LLC, the company that runs Strikeforce and is a subsidiary of the UFC’s parent company, Zuffa. Although Strikeforce exercised the right to terminate the final fight on Overeem’s contract, it appears that Overeem’s reps are willing to talk with the UFC. Bas Boon, Overeem’s rep […]

Filed Under: UFC, Zuffa

Flyweights will start in the UFC in 2012

August 11, 2011 by Jason Cruz 4 Comments

MMA Weekly reports that the UFC will begin its Flyweight division in 2012. As you recall, Dana White made the announcement that the UFC would add the 125 pound division in June. Via MMA Weekly: The flyweights have been rumored to make a home at Zuffa ever since the days of the WEC, but as […]

Filed Under: UFC

UFC 133 Prelims on Spike TV – 1.4 million viewers

August 10, 2011 by Jason Cruz Leave a Comment

MMA Junkie reports that the UFC Prelims for UFC 133 scored an average of 1.4 million viewers. It earned a 1.0 rating and was the highest rated show on Saturday among key demos of men 18-49 and 18-34. The UFC Prelims featured Chad Mendes defeating Rani Yahya and Alexander Gustafsson knocked out Matt Hammill.  The […]

Filed Under: ratings, TV, UFC

GSP featured in Under Armour “Footsteps” campaign

August 9, 2011 by Jason Cruz 5 Comments

Georges St. Pierre is featured in a commercial with Ray Lewis, Tom Brady, Cam Newton and other athletes for the newest Under Armour ad campaign. The campaign entitled “Footsteps” launched in support of this year’s fall line of clothes. A link to the commercial is here.   Payout Perspective: In this extended version of the […]

Filed Under: Apparel, mainstream, UFC

UFC 133: Payout Perspective

August 8, 2011 by Jason Cruz 3 Comments

Welcome to another edition of Payout Perspective! This week we look at the much-maligned UFC 133 event in Philadelphia, Pennsylvania. In the main event, Rashad Evans took out Tito Ortiz to cement his spot as the number one contender in the Light Heavyweight division. Evans knees Ortiz for win Rashad Evans looked phenomenal and displayed […]

Filed Under: Apparel, Featured, gate, pay-per-view, Public Relations, sponsorships, Tapout, TV, UFC

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MMAPayout

Good news…I didn’t realize he was big enough he had merch

ricky~dooby @rick_doobs

Anthony Smith merch has been reduced 50% in price on the UFC store. 👀

Professional basketball in America has always catered to conservatives. Why have teams in OKC, San Antonio or Indiana?

Just saying you have to hire someone that will actually LIVE in your city

Guy Oron @GuyOron

City Hall sources are saying Mayor Katie Wilson has just fired Seattle Police Department Chief Shon Barnes.
This comes days after the Bite of Seattle mass shooting, during which Barnes was out of town at a conference. Barnes has been criticized for his frequent out of town trips.

Retweet on Twitter MMA Payout Retweeted

Go Ms 🔱

But seriously if this is being presented as a pivot, Dana's bluster about being too easy to change the game in #boxing, is actually harder than he thought.

Front Office Sports @FOS

Zuffa Boxing’s long-term plan is becoming less clear.

The promotion launched with the goal of creating a UFC-style boxing league, but its latest moves suggest a shift toward co-promoting major fights.

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