Sheertex, a Montreal, Quebec company that specializes in women’s textiles is one of the UFC’s newest sponsors. Sheertex produced a marketing video that included several UFC women fighters. The video highlights the toughness of Sheertex tights. It is using the tag line, “The Champion of Strength.”
UFC
Jon Jones responds to report that he threatened a drug tester
A local Albuquerque news outlet first reported that the Albuquerque Police Department responded to a report that an individual attempting to collect a drug test from the former UFC champion that he had threatened to kill him. The individual was from Drug Free International Sport, the agency that took over the drug testing and enforcement […]
UFC on ESPN 54 draws 808K viewers
UFC on ESPN 54 drew 808,000 viewers on ESPN Saturday night per Spoiler TV. The telecast drew 0.29 in the A18-49 demo. The telecast was 12th overall in cable ratings. The telecast competed with both the men’s and women’s NCAA Tournament. The event featured Erin Blanchfield as she faced Manon Fiorot. It was the French […]
Silver Lake to purchase Endeavor, take it private
Due to concerns over its stock price, the parent of TKO Group Holdings, Endeavor, is looking to take the company private. Shares are down more than 36% since the company’s IPO in 2021. TKO Group Holdings will not be a part of the privatization and will remain publicly traded. Private equity company Silver Lake is […]