At a UFC media event this week in lead up to this Saturday’s event, Wheaties unveiled the Anthony Pettis box donning his image. Pettis won a contest this past summer to determine which next sports star should be the face of the cereal box. Pettis is the first MMA fighter to have his image on […]
UFC
UFC-Reebok uniform deal worth $70M per report
Gareth Davies reports that the UFC-Reebok uniform deal announced on Tuesday is worth $70 million dollars. The 6 year pact makes Reebok the official clothier for the mixed martial arts promotion. While the deal has been described as a positive “game changer” for the UFC, it has been criticized for the elimination of all other […]
Le requests release from UFC
Cung Le requested his release from the UFC on Wednesday in an interview with Josh Gross on his podcast. The request comes as a result of the way the UFC handled his post-UFC Fight Night 48 drug test which initially claimed he tested positive for elevated levels of growth hormone. On Gross’ podcast, Le outlined […]
TUF 20 Episode 10 Live + 3 numbers up to 821,000 viewers
MMA Payout has learned from a Nielsen source that the Live +3 ratings for last week’s TUF 20 episode drew up to 821,000 viewers. Episode 10 saw a 54% increase in viewership with the adjusted numbers. It was an increase of 287,000 viewers from its overnight rating. Payout Perspective: The updated ratings bring the Live […]
UFC-Reebok announce 6 year sponsor deal
The UFC and Reebok announced the long-awaited fight uniform deal which will commence during International Fight Week July 2015. The announcement came with many interesting details. The UFC touted the announcement as its biggest non-broadcast contract ever. Financial terms were not disclosed for the 6 year partnership which makes Reebok the exclusive uniform supplier and […]