The International Business Times wrote a feature on the state of sports sponsorships in smaller leagues including the UFC. Overall, it provides a good overview of the current state of sports sponsorship using the UFC’s recent deal with Reebok as anecdotal information. The article leads with Stitch Duran’s dismissal from the UFC and includes an […]
UFC
UFC to sponsor World Wrestling Championships
USA Wrestling announced that the UFC will be an official sponsor of the 2015 World Wrestling Championships. The event will be held from September 7-12th at the Orleans Arena in Las Vegas, Nevada. The event is a qualifier of the Rio 2016 Olympic Games. Via USA Wrestling press release: “We’ve had numerous athletes that have […]
Lesnar’s ESPN comments sparked by twitter query
Brock Lesnar is making the rounds on behalf of the WWE as it promotes the company’s second-biggest event of the year, Summerslam, at the Barclay’s Center in Brooklyn, New York. The biggest news to come out of Lesnar’s appearance was his comments that Vince McMahon is a better promoter than Dana White. The statement itself […]
Cosmopolitan features Eye in article on body issues
Cosmopolitan recently ran an article featuring UFC bantamweight Jessica Eye where she talked about self-esteem issues with respect to their bodies. Eye was featured along with Olympic gold medalists Sanya Richards-Ross and Natasha Hastings and fitness models Christmas Abbott and Massy Arias. The underlying issue for the athletes was reconciling the perception of what a […]
UFC issues statement after Silva hearing
The UFC issued a statement on Thursday’s Anderson Silva hearing before the Nevada State Athletic Commission. Via UFC.com: Following the Nevada Athletic Commission’s hearing today, Anderson Silva is required to serve a 12-month suspension from competition, retroactive from his last fight on January 31. At the conclusion of his suspension, Silva must present a clean […]