Sage Northcutt has signed an individual sponsorship deal with Reebok. The UFC lightweight made the announcement via his twitter. Northcutt, who was found on Dana White’s UFC Fight Pass reality show, came to the organization with a lot of hype. His youthfulness, good-looks and overall optimism made him a target from the grizzled MMA fandom […]
UFC
Rousey named “30 Most Powerful Women in Sport”
Ronda Rousey was named one of the 30 Most Powerful Women in Sport according to Adweek. In this inaugural list, the selections will be celebrated at the Clio Sports gala in New York on July 7th. Those selected reflect the influencers, industry leaders and record breakers in their respective sports. The list includes athletes, leaders […]
Penn receives 6 month suspension for anti-doping violation
B.J. Penn has agreed to a six-month suspension as a result of a violation of the UFC anti-doping policy. The suspension will be retroactive to March 25th, the date he admitted using a banned IV. Penn admitted to the violation during an out-of-competition sample collection. Penn claimed he did not know of the rule. As […]
UFC-Snapchat announce partnership
The UFC announced a multi-year partnership with Snapchat in which the company will provide coverage of event via its ‘Live’ product. The partnership will launch at UFC 200 on July 9th. Via UFC.com: Fight fans at UFC events, that also have the Snapchat mobile app on their iOS or Android devices will have the opportunity […]
TUF 23 Episode 10 draws low ratings due to soccer
The Ultimate Fighter Wednesday night was pushed back and moved to FS2 due to the Copa America soccer match delay. On FS2 it just generated 43,000 viewers per Sports TV Ratings. It aired from 11-12am on FS2 and drew 27,000 in the Adult 18-49 range. This was probably not the best time for the sudden […]