In order to attract a broad audience, the UFC has enlisted King of the Hill’s Hank Hillto promote UFC 200. Adweek reports that it’s the UFC’ first Adult Swim buy. In addition to UFC 200, there will be three other UFC-related animated spots later this year. King of the Hill was a mainstay on Fox […]
UFC
Two UFC fighters remain eligible despite Meldonium finding
USADA flagged UFC heavyweight Daniel Omielanczuk for a failed drug test due to the presence of Meldonium in his system. However, he will not be pulled from his fight at UFC Fight Night 91 in South Dakota later this month. WADA has changed its position with the drug Meldonium and while athletes might be punished […]
UFC – Topps introduce digital trading card app
The UFC announced the launch of its digital trading card app with Topps trading cards. Topps UFC KNOCKOUT 16 will feature UFC stars and include performance-based contests updated in real-time during live UFC events. The app which is available on select iOS and Android devices debuted Thursday. Via UFC press release: New digital cards and […]
TUF 23 Episode 11 draws 447,000 viewers
The Ultimate Fighter 23 episode 11 drew 447,000 viewers on FS1 Wednesday night. The viewership is higher than the season average. The 11th episode averaged 285,000 viewers in the adult 18-49 demo per Sports TV Ratings. In the women’s semifinal, Amanda Cooper defeated teammate Lanchana Green via rear naked choke. It should be noted that […]
UFC-Joe Hand renew PPV distribution partnership
The UFC announced a multi-year’s partnership with commercial PPV distributor Joe Hand Promotions. Financial terms were not disclosed. Joe Hand Promotions will continue as the exclusive domestic distributor for UFC PPVs. The company serves as the agent for the UFC in selling UFC PPVs to bars, restaurants and casinos. It essentially sells licenses for businesses […]