With Endeavor filing paperwork to go public in the not too distant future, the UFC’s future became inextricably tied to its parent company. Then again, it may be looking at its own IPO as well. Embedded in the lengthy S-1 documents which details the finances of the soon-to-be publicly traded company on the New York […]
UFC
Endeavor files paperwork for IPO
Endeavor, the company that currently owns the UFC, has filed paperwork with the Securities and Exchange Commission to become a publicly traded company on the New York Stock Exchange. Endeavor states that it plans to raise $100 million in the offering which is a standard figure for companies until it provides an actual figure at […]
UFC signs multiyear sponsorship deal with Aurora Cannabis
Sports Business Daily reports that the UFC has signed a multiyear sponsorship deal with Aurora Cannabis of Edmonton, Alberta, Canada. As part of the deal, the parties will pledge fund research on “CBD products and athlete wellness and recovery, with a view to accelerating CBD product development and education.” The sponsorship will become visible next […]
UFC Holdings follows market trend of reducing ‘debt cushion’
The Wall Street Journal reported late last month that the UFC was paying off its junior loan utilizing a senior one in order to reduce its overall debt load. The move comes on the heels of an exclusive PPV deal with ESPN and the lack of concern that the Federal Reserve will raise interest rates. […]
UFC 237 Prelims draw 813,000 viewers as lead-in for Top Rank Boxing which drew 740,000
The UFC 237 PPV Prelims on ESPN drew 813,000 viewers according to Nielsen via ShowBuzz Daily. The event featured BJ Penn-Clay Guida at the top of the telecast and ended with Ryan Spann’s KO of Antonio Rogerio Nogueria. UFC 237 took place at Rio de Janeiro Brazil. The event drew 425,000 viewers in the A18-49 […]