The UFC has forged a deal with TikTok in a multi-year partnership in which the promotion will provide exclusive live content on the social-video platform. Financial terms of the deal were not disclosed. The deal begins this week with this Saturday’s UFC Fight Night featuring Curtis Blaydes vs. Derrick Lewis. The partnership will include the […]
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Show Money 38: Update on UFC lawsuit, ONE Championships Financials and Bellator moves again
UFC 258 Prelims draw 794K viewers on ESPN
The UFC 258 Prelims on ESPN drew 794,000 viewers Saturday night. The event preceded the PPV telecast on ESPN +. It finished 13th overall in the cable ratings with the first 12 ahead of the telecast were Impeachment-related content. The 2-hour telecast drew 0.28 in the A18-49 demo, 0.39 in the M18-49, 0.18 M18-34, 029 […]
UFC 258: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 258 taking place at The Apex in Las Vegas. Usman retains Welterweight title Kamaru Usman survived an early first round scare to retain his welterweight title. Gilbert Burns rocked the champ with a huge right hand in the opening moments […]
ESPN issues statement, sort of, related to Dana White’s comments on Ariel Helwani
According to a Forbes.com report, ESPN has issued a statement in light of the Dana White calling Ariel Helwani a douche. As you might expect, it was tempered in a way as not to create waves with its partner, the UFC. The UFC did not immediately issue a statement after White responded to a reporter’s […]