Last Wednesday’s UFC’s Fight Night which actually aired in the morning in North America opposite the U.S. Inauguration of Joe Biden drew 244,000 viewers per Nielsen via ShowBuzz Daily. The event featured Neil Magny taking on Michael Chiesa in what amounted to a showcase fight for the Spokane, Washington-based fighter. Chiesa dominated the 5-round main […]
UFC
UFC combines loans and saves money
The UFC successfully combined two of its loans with the help of Goldman Sachs and KKR Capital. According to SP Global, “Ultimate Fighting Championship, Ltd. Completed the repricing of its $2.453 billion term loan B due April 2026 that lowered the spread to L+300, with a 0.75% Libor floor, from L+325 with a 1% floor….” […]
UFC names Panini America as exclusive trading card partner
On Tuesday the UFC named Panini America as the exclusive collectible global trading card partner. The muli-year agreement is set to begin with the release of UFC Prizm. During the pandemic, the collectibles market has seen a renaissance in popularity. Previously, the UFC had a trading card deal with Topps. The deal begins in April […]
UFC 257: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 257 taking place on Fight Island in Abu Dhabi. Poirier stops Conor in 2 It was the return of the kinder, gentler Conor McGregor. The heavy favorite, many believed that McGregor would defeat Poirier as a second time. However, this […]
UFC 257 Prelims draw 1.433M viewers
The UFC 257 Prelims drew 1.433 million viewers on ESPN Saturday night per Nielsen via ShowBuzz Daily. The event drew 704,000 in the A18-49 demo and a 0.78 household rating. The UFC Prelims was the #1 cable telecast on Saturday. It was tops in the A18-49 demo and M18-49 demo with 0.75. The event started […]