The Sports Business Journal’s John Ourand reports that UFC 264 scored 1.8 million PPV buys. Of the total global buys, 1.3 million buys were domestic on ESPN+. The event featured the third fight between Dustin Poirier and Conor McGregor with the “Diamond” winning via TKO due to McGregor’s broken tibia. ESPN went all out with […]
UFC
UFC 264 attendance, gate and bonuses
UFC 264 took place on Saturday night at the T-Mobile Arena in Las Vegas. With fans back in attendance, the event was the highest at the venue. The gate drew $16.76M viewers for attendance of 20,062. The gate was the second-highest in Nevada history with only UFC 229 doing better. 229 also had the most […]
UFC 264 set to break gate record in Vegas
UFC 264 is on pace to be one of the top gates in the promotion’s history as Dustin Poirier faces Conor McGregor in their third fight against one another. The event at the T-Mobile Arena in Las Vegas sold out when tickets became available and it is the fourth consecutive sell-out for the UFC since […]
UFC lands Cryto sponsor deal appraised at $175M for 10 years
ESPN reports that the UFC has signed a deal with Cryptocurrency platform Crypto.com to be the “Official Fight Kit Partner” of the company. Although terms of the deal were not disclosed publicly, it is said by people familiar with the partnership that it’s worth $175 million over 10 years. The multiyear deal will give Crypto.com […]
Gaethje-Chiesa video kicks off Jose Cuervo-UFC deal
Jose Cuervo is now the Official Tequila of the UFC. The announcement comes in conjunction with a video featuring Justin Gaethje and Michael Chiesa with the hashtag #CuervoInYour Corner. Gaethje and Chiesa bring their intensity to a square off at a house party. Both fighters released the video on their social media Tuesday. Watch me […]