UFC 289 took place Saturday night at the Rogers Arena in Vancouver, Canada. Co-main event winner Charles Oliveira earned one of the $50K Performance Bonuses for his first round stoppage of Beneil Dariush. Oliveira needed less than a round to stop Dariush. His stoppage via punches sets him back in contention for another shot at […]
UFC
Protein popcorn company, Kudo, announces partnership with UFC
Earlier this week, Kudo Protein Popcorn announced, “an extensive strategic partnership with UFC.” The company’s logo adorned the UFC mat for the first time at UFC 289 in Vancouver. The company offers Protein Popcorn as well as gummies. The Utah-based company focuses on healthy snacks. Via the announcement this past Monday: KUDO’s collaboration with UFC […]
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Air National Guard invests in new ‘TUF’ season
The Sports Business Journal reports that the Air National Guard will be the lead sponsor for ‘The Ultimate Fighter’ series which returned on May 30th. One source per SBJ states that the deal is a ‘high seven-figure deal.’ The new agreement has the Air National Guard as the lead sponsor through the 12 episodes of […]
