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TV

Bellator 38 ratings: 150,000 viewers

March 29, 2011 by Jason Cruz 11 Comments

MMA Junkie reports that Bellator 38 ratings dipped for the second week in a row with an average of 150,000 viewers for its MTV2 broadcast. Despite moving its start time to avoid UFC Fight Night overlap, it still had low ratings. Bellator’s replay airing at midnight the same night PT/ET drew 97,000 viewers. Via MMA […]

Filed Under: Bellator, ratings, TV

Lesnar appearance on Jimmy Fallon

March 29, 2011 by Jason Cruz 3 Comments

Brock Lesnar made an appearance on the Jimmy Fallon Show on NBC last night to promote his autobiography and The Ultimate Fighter 13 premiering this Wednesday. Unlike his previous promotion for his book, Lesnar was clean shaven, affable and played along with Jimmy Fallon. Lesnar even participated in a “mini-skit” where he reverses a Fallon […]

Filed Under: Public Relations, TUF, TV, UFC

Bellator 37 ratings: 173,000 viewers

March 24, 2011 by Jason Cruz 4 Comments

MMA Junkie reports that Bellator 37 ratings dropped down to 173,000 viewers on MTV2 last Saturday night. Although the lowest ratings of the three showings on MTV2, it faced stiff competition against NCAA tournament basketball and the UFC 128 PPV. Via MMA Junkie: Bellator’s season-four first-run ratings include: Bellator 35 ratings: 200,000 viewers Bellator 36 […]

Filed Under: Bellator, ratings, TV

UFC 128: Payout Perspective

March 22, 2011 by Jason Cruz 12 Comments

Welcome to another edition of Payout Perspective. This time we look at UFC 128 held at the Prudential Center in Newark, New Jersey. The show was topped by Jon Jones stopping Mauricio Rua to win the UFC Light Heavyweight title. Jones fights crime, beats Rua To top off being a favorite , fighting close to […]

Filed Under: Featured, Form Athletics, gate, mainstream, marketing, media, Public Relations, sponsorships, Tapout, TV, Twitter, UFC

Jon Jones to appear on The Tonight Show Thursday

March 21, 2011 by Jason Cruz 1 Comment

It was announced via Dana White’s twitter account that Jon Jones will be a guest on The Tonight Show with Jay Leno. It will mark the first time that a UFC star will appear on the show. Although Rampage Jackson and Jacob Volkmann (H/t Mike Chiapetta) may have appeared on the show in the past, […]

Filed Under: Public Relations, TV, Twitter, UFC

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