Ad Week reports that all ad inventory for Saturday night’s UFC on Fox event has been sold. Media buyers indicate that a 30 second spot for Saturday night cost “north of $100,000. Via Ad Week: Media buyers say a 30-second spot in The UFC on Fox cost just north of $100,000. Among the marketers advertising are […]
TV
UFC 138 on Spike TV: 1.8 million viewers
MMA Weekly reports that UFC 138 held on Saturday night on Spike TV garnered an average of 1.8 million viewers. The tape delayed broadcast finished first in its key demographics of men 18-34 and 18-49. Overall, UFC 138’s household rating was a 1.2. Via MMA Weekly: The UFC’s last trip to England, which was also tape-delayed, […]
Bellator/Viacom sign deal for distribution of Bellator content
In a sign of growth for the company, Bellator has entered into a deal with FremantleMedia Enterprises. The company will represent Bellator in seeking international distribution rights and other business opportunities on behalf of the company. Via joint FME-Bellator press release: FremantleMedia Enterprises (FME), the brand extension arm of FremantleMedia, today announced a global rights […]
Fox promoting UFC in preparation for Saturday night
The Sports Business Journal reports on Fox’s promotion in anticipation of the big debut of the UFC on Fox Saturday night. Notably, Lorenzo Fertitta stated that Zuffa will lose money Saturday night as it is virtually giving away an estimated $10-15 million PPV payday. The UFC hopes that Saturday night’s fight will create “100,000 new […]
UFC 138: gate, attendance and bonuses
MMA Junkie reports that attendance for UFC 138 drew 10,823 for a gate of $1.5 million. In the main event, Mark Munoz stopped Chris Leben due to a cut after two rounds. According to the report, without an athletic commission governing, the figures will not be verified by an independent party. In addition to the […]