AdvertisingAge reports that Anheuser-Busch, a major blue chip sponsor for the UFC, has “reprimanded the mixed-martial arts organization for remarks made by some fighters”. Multiple advocacy groups have recently criticized UFC employees and fighters for using comments described as “sexist and homophobic.” A-B recently released a press release which stated the following: “We’ve communicated […]
TV
Fox Sports-Golden Boy enter TV deal for live events
The Sports Business Journal reports that Fox Sports and boxing promoter Golden Boy Promotions have entered into a multiyear, six figure agreement. The deal will give Fox Sports live events on Fox Deportes and Fuel TV. At least one live event each month will be shown on the Fox networks although no plans are in […]
UFC 145 Prelims: 1.6 million viewers
TUF Live Episode 7: 1 million viewers
MMA Junkie reports that episode 7 of TUF Live airing Friday night received an average of 1 million viewers. The ratings did not receive any bump from the UFC 145 as viewership remained the same from last week. TUF Live Episode 1: 1.28 million viewers TUF Live Episode 2: 1.1 million viewers TUF Live Episode […]
Xyience takes center of Octagon May 5th
Xyience will hold the center of the Octagon in the UFC’s third network appearance May 5th. The official energy drink of the UFC will also appear on the ring bumpers during the event.. Via Xyience press release details the importance of the visibility: To gain perspective on what this means in terms of reach for […]