If you couldn’t tell from the Dana White voiceover in the Ram Trucks commercials we’ve seen during football and the shirt he was wearing Saturday, Ram Trucks announced a partnership with TKO across its 3 properties, UFC, WWE and PBR. Ram will be the auto partner for TKO’s three properties. The deal officially begins in […]
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TKO announces sponsor deal with Doordash for UFC and WWE
TKO announced a sponsorship deal with DoorDash making it an Official Sponsor for both WWE and TKO. According to a press release from the company DoorDash will “connect fans to custom integrations and experiences” in WWE and UFC. The company, which has already had signage and certain events, will now have a “prominent presence across […]
Andy Foster steps up for TKO-supported legislation
California State Athletic Commissioner appeared on The Ariel Helwani Show on Tuesday to discuss the reasons why the Muhammad Ali Boxing Revival Act will be good for the support of boxing. Notably, Foster wanted to come on Helwani’s show to “clear the air” about the act. If this doesn’t sound like a guy that’s carrying […]
White says Zuffa Boxing will recognize one belt
On the heels of announcing its media rights commitment to Paramount, Dana White made the media rounds to various outlets. In interviews, he noted that Zuffa Boxing would recognize The Ring belt alone as the championship for Zuffa Boxing. The Ring, owned by Saudi Arabia’s Public Investment Fund (PIF), will be working with Zuffa Boxing […]
WWE announces Cena’s farewell match
Washington D.C. and WWE announced that John Cena’s Final Match will be a part of Saturday Night’s Main Event in Washington, D.C. From the official press release: WWE, part of TKO Group Holdings (NYSE: TKO), in partnership with Events DC, the official convention and sports authority for the nation’s capital, today announced that 17-time World […]