The UFC and Cosm, a leading immersive technology, media, and entertainment company announced a multi-year partnership for the company to produce and present live UFC PPVs per the company’s web page.
“Shared Reality” is the term used for an immersive experience for watching an event in physical spaces that envelopes the entire audience.
UFC PPVs will be captured live in Cosm’s shared reality experience as part of a new multiyear partnership 👊
— Sports Business Journal (@SBJ) April 18, 2023
Read more from @LemireJoe: https://t.co/hAKcBYSqZy pic.twitter.com/bTZrDAJr1Y
Payout Perspective:
The UFC has always been an early adopter to technology and creating this virtual experience to couple with “watch parties” or some other event where people come together to watch fights is another example of the company’s forward thinking in maximizing its brand and producing more revenue.
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