TheHill.com reports that the House of Representatives will vote on whether military sponsorships in NASCAR and other sports including the UFC will continue. It appears that there will be a political battle on whether sports sponsorships will remain in the military’s budget. A similar measure failed to pass the House Appropriations committee last year. The […]
sponsorships
Showtime Weekend in Baja
Anthony “Showtime” Pettis spent a weekend working for his sponsor Toyo Tires and we get a video as a result. It appears as though “work” was pretty fun. Payout Perspective: A nice video capturing Pettis as brand ambassador for Toyo Tires offroading with his sponsor’s tires. Pettis is a fighter that could make the leap […]
Payout Exclusive: One FC’s Victor Cui
MMA Payout had the opportunity to speak with Victor Cui, the CEO of ONE Fighting Championship. Cui talked about the growth potential for Asian MMA, growth opportunities and sponsorships. Since officially launching the company in 2011, it has become the #1 MMA sports organization in Asia. It recently conducted a summit meeting of major players […]
Silva on cover of Rolling Stone Brazil
Anderson Silva appears on the cover of the latest Rolling Stone magazine in Brazil as Michael Jackson. The cover is another sign of the mainstream popularity of the middleweight champ in his home country. Mike Chiappetta of MMA Fighting tweeted that Silva has now secured a sponsorship from personal care company Philips. Silva counts blue […]
Report: Top 50 Ad Spenders in Sport include UFC sponsors
Sports Business Journal reports the biggest ad spenders in sports for last year as compiled by Nielsen Research. The UFC has four companies in the top 50 and only one (Anheuser Busch at number 2) is an official sponsor of the UFC. Direct TV(12), Best Buy (43) and Miller Coors (7) appear in the top […]