UFC lightweight contender Jim Miller has signed a multi-fight deal with TapouT and will sport the brand in the main event of his fight May 5th on UFC on Fox 3 according to his representatives. In addition, TapouT will donate a percentage of limited edition t-shirts to the Daniel James Miller Foundation – a charity […]
sponsorships
Hennessy debuts Pacquiao commercial
Manny Pacquiao’s first commercial with sponsor Hennessy was released earlier this week. The commercial is part of the liquor brand’s “Wild Rabbit” campaign which is said to “redefine what it means to be a luxury brand,” according to Hennessy vice president Rodney Williams. The commercial features the rise to greatness of Pacquiao from a young […]
Toyo Tires reups with the UFC
Timothy Bradley signs with Nike
The Sports Business Journal reported that Timothy Bradley has signed a deal with Nike. The next challenger to Manny Pacquiao will ensure that Nike will own the ring on June 9th. The one year shoe and apparel deal includes Bradley branded robe, trunks and cornermen apparel. Financials of the deal were not disclosed although there’s […]
Control a big issue in UFC-Fox deal
The Sports Business Daily/Journal had a brief article on the UFC-Fox deal in which both sides indicated that control and opportunity were big issues in the monumental deal for Zuffa. The article states that control was a big part of Zuffa choosing Fox. Zuffa still controls production of its shows although it takes suggestions from […]