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Big Nog dances in Honda commercial

November 30, 2012 by Jason Cruz 6 Comments

Antonio Rodrigo Noguiera stars in a Brazilian Honda commercial which has Big Nog dancing.  Via MMA Fighting, the commercial has Noguiera apparently playing himself but out of character. http://youtu.be/eYHiP293PLM Payout Perspective: If anyone can interpret what is being said, it may help shed some light on what is going on.  It appears as though the […]

Filed Under: mainstream, sponsorships, UFC

UFC 154: Payout Perspective

November 18, 2012 by Jason Cruz 7 Comments

Welcome to another edition of Payout Perspective.  This week we cover the return of GSP as he faced Carlos Condit for the UFC Welterweight title at the Belle Centre in Montreal. GSP defeats Natural Born Killer Long layoff ring rust? GSP shows none at all Condit can’t stop Georges Condit’s headkick and constant work from […]

Filed Under: Featured, gate, sponsorships, UFC

Johny Hendricks secures Bass Pro Shops sponsorship

November 16, 2012 by Jason Cruz 3 Comments

Johny Hendricks has signed a sponsorship deal with Bass Pro Shops.  Hendricks will wear the outdoor retailer logo on his shorts, walk out shirt and the logo will appear on his banner. Hendricks faces Martin Kampmann tomorrow night at UFC 154. Payout Perpsective: A good deal for Hendricks as the sponsorship links his outside the […]

Filed Under: sponsorships, UFC

The business of GSP

November 16, 2012 by Jason Cruz 3 Comments

USA Today (via MMA Junkie) has a feature on the earning power of Georges St. Pierre in lieu of his return to the Octagon Saturday night.  In looking at GSP, we glance at the current landscape of UFC champions and the potential for others to achieve the business success of GSP. The article details the […]

Filed Under: Featured, sponsorships, UFC

Buffer to intro NASCAR drivers this weekend

November 14, 2012 by Jason Cruz 3 Comments

MMA Junkie reports that UFC announcer Bruce Buffer will introduce drivers at Sunday’s NASCAR event at the Homestead-Miami Speedway.  The move may be seen as a way NASCAR is trying to attract a younger demographic. This past weekend, UFC Bantamweight Champion Dominick Cruz was the honorary pace car driver at the Phoenix International Speedway.  The […]

Filed Under: FOX, sponsorships, UFC

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